Amazon Listing Inactive or Blocked: Pricing Errors, Stranded Stock and Other Causes
Inactive is a status, not a diagnosis. Here’s how to tell pricing errors, stranded inventory, closed offers and blocked listings apart, and fix each one.
How to Optimize an Amazon Listing for Rufus: The 2026 Playbook
The exact 8-step process I use to optimize a live Amazon listing: 6 data sources, revenue keywords, Rufus questions, compliance and the bullet formula that turns browsers into buyers.
Amazon Backend Search Terms: What Gets Indexed and What Gets Wasted
Backend search terms decide which searches your product is eligible for. Here’s what Amazon indexes, what wastes the field, and how to fill it with keywords that matter.
Amazon Listing Search Suppressed? How to Find the Real Cause and Fix It
A search suppressed listing still exists, but shoppers can’t find it. Here’s how to find the real cause and fix it so it stays live.
Amazon Main Image Hacks: How to Win the Click Without Breaking the Rules
Compliant Amazon main image hacks that win more clicks: the thumbnail test, the search-results lineup test, angle, frame fill and pack count, plus the popular tricks that get listings suppressed.
Amazon SEO: How to Rank for the Keywords That Actually Make You Money
Amazon SEO isn’t about ranking for more keywords. It’s ranking for the right ones. A step-by-step guide to keyword research, titles, back-end terms, indexing, SQP, and optimizing for Rufus, COSMO and Alexa.
Most Amazon Brands Have a Conversion Problem Disguised as a Traffic Problem
When sales slow down, the first reaction is often to increase PPC. The order to check instead: product and offer, listing and relevance, conversion, then PPC.
Amazon Sellers in Europe: Your PPC Isn’t Underperforming. Your Listings Are Under-Converting.
Restructured campaigns improve ACoS, then plateau. The diagnostic to run before touching a campaign: separate a visibility (CTR) gap from a conversion (CVR) gap.
Amazon Title Optimization for the 75-Character Limit: You Need a System, Not a Writing Process
Amazon’s 75-character title limit exposed a bigger problem: most sellers don’t have a title optimization system. Here’s what to analyze before writing a single title.
Amazon’s 75-Character Title Limit: A Data-Driven Title Optimization Case Study
How to decide what deserves your 75 characters, using a real Amazon title rebuild: protect the ranking keyword, prioritize search intent, and remove compliance risk.