A CA$130 Product, 3 Sales in 32 Days: What a 22-Section Amazon Audit Found
Competitive price, strong rating, rich bundle, and almost nobody could find it. How splitting the problem into visibility and post-click conversion revealed an execution problem.
How We Earned the Amazon Best Seller Badge Without Increasing Ad Spend
A 4.5-star product ranked #2 in its niche was capturing only about 6% of category revenue. Five data sources, one diagnosis: a positioning and visibility problem.