Keywords are just raw inputs. Intent, compliance, and positioning are the filters that turn them into a reliable conversion asset.
Mudassir Fayyaz, Founder, Tabaruk Commerce
Everyone is talking about Amazon’s new 75-character title limit.
Very few are talking about how to decide what deserves those 75 characters.
So instead of sharing another opinion, I took CeraVe’s Moisturizing Cream as a case study, one of Amazon’s top-selling skincare products, and rebuilt its title using the same Amazon Title Optimization Framework we use before optimizing any listing.
Not with guesswork. With data.
How We Rebuilt the Title
- Protected the primary keyword already driving rankings
- Prioritized customer search intent over keyword stuffing
- Used Helium 10 data to identify the right keyword anchor
- Benchmarked competing Amazon listings before rewriting
- Structured the Amazon Title and Item Highlights for different jobs
- Removed compliance risks before they became listing risks
The Highest-Volume Keyword Wasn’t the Right Keyword
One insight surprised me the most: the highest-volume keyword wasn’t the right keyword.
Protecting an existing winning search phrase was more valuable than forcing another high-volume keyword into the title.
That’s the difference between rewriting and optimizing.
The title is only the first 75 characters. For the full process behind it, including Item Highlights, bullets and how to map every Rufus question, read how to optimize an Amazon listing for Rufus.
Work With Tabaruk Commerce
We apply the same title framework in our Amazon listing optimization service. If you have a catalog that needs to comply with the new title rules, book a free strategy call.
Mudassir Fayyaz is the founder of Tabaruk Commerce and an Amazon growth strategist. He manages 1P and 3P Amazon accounts across the US, Canada, UK, Germany, UAE, and Australia, with a focus on turning ad spend into net profit. Connect on LinkedIn.