Amazon SEO Services
We make your products easy to find wherever shoppers search on Amazon: keyword search, Rufus, COSMO and Alexa. Keyword research, indexing, optimization and rank tracking, built on Brand Analytics and Search Query Performance data.
Amazon search is no longer just matching keywords. Amazon’s ranking algorithm (often called A10) weighs relevance and sales history, COSMO reads the intent and context behind a search, Rufus answers shoppers’ questions with AI, and Alexa handles voice orders. We optimize your listings for all of them, so your products show up for the searches that actually lead to sales.
- Keyword indexing checks so every priority term can rank
- Organic rank and share of voice tracking
- Listings optimized for Rufus, COSMO and Alexa
The Benefits of Our Amazon SEO Services
Organic rank is traffic you don’t pay for per click. Every position you gain on a high-intent keyword lowers your cost per order and makes your PPC work harder. We build rank on the searches that convert, not just the ones with the biggest volume.
Rank for High-Intent Searches
Keyword research with Helium 10, DataDive, Brand Analytics and Search Query Performance, prioritized by intent and conversion, not just volume.
Ready for AI & Voice Shopping
Titles, bullets, attributes and A+ Content written so Rufus, COSMO and Alexa understand what your product is, who it's for and which questions it answers.
Measured Every Step
Indexing, organic rank and share of voice are tracked for your priority keywords, and SQP shows where you win or lose the click and the sale.
How Our Amazon SEO Works
We work in a clear sequence, so every change can be tied back to indexing, rank and sales.
Keyword & Index Audit
We map your keywords with Brand Analytics, SQP and research tools, check which ones your listings are actually indexed for, and find the shopper questions your page doesn't answer.
Optimize for Search, AI & Voice
We rewrite titles, bullets, backend search terms and product attributes, and structure A+ Content so keyword search, COSMO, Rufus and Alexa all understand your product.
Track Rank & Refine
We track organic rank and share of voice on your priority keywords, review SQP for where you lose the click or the sale, and refine what isn't moving.
What's Included in Our Amazon SEO Services
For new launches and existing ASINs, on the Amazon marketplaces you sell in.
- Keyword research and gap analysis against top competitors
- Brand Analytics and Search Query Performance (SQP) reviews
- Keyword indexing checks
- SEO-optimized titles, bullet points and descriptions
- Backend search term optimization
- Product attribute and category field optimization
- Rufus optimization: listings that answer shoppers' questions
- COSMO optimization: intent, use cases and context in your content
- Alexa voice shopping readiness
- Organic rank tracking for priority keywords
- Share of voice tracking against competitors
- A+ Content written for search and AI shopping
How We Think About It
Search volume measures opportunity size. It doesn’t measure opportunity quality.
Mudassir Fayyaz, Founder
Keywords are just raw inputs. Intent, compliance, and positioning are the filters that turn them into a reliable conversion asset.
Mudassir Fayyaz, Founder
A listing-change log tied to traffic and conversion is a decision system.
Mudassir Fayyaz, Founder
Amazon SEO FAQs
What is Amazon SEO?
Amazon SEO is making your products easy to find in Amazon search: choosing the right keywords, getting your listings indexed and ranked for them, and making sure Amazon’s AI features like Rufus and COSMO, and Alexa voice shopping, understand what you sell. For the full process, read our Amazon SEO guide.
How is Amazon SEO different from listing optimization?
Amazon SEO focuses on being found: keywords, indexing, organic rank and share of voice. Listing optimization focuses on converting the traffic you get. The two work together, and we can handle both.
What are Rufus and COSMO?
Rufus is Amazon’s AI shopping assistant that answers shoppers’ questions. COSMO is the AI Amazon uses to understand the intent and context behind a search. Both read your listing content, so it needs to clearly explain what the product is, who it’s for and how it’s used.
Do you optimize for Alexa voice shopping?
Yes. Voice searches are short and conversational, so we make sure your titles and key attributes clearly match how people ask for your product out loud.
Which data do you use?
Brand Analytics and Search Query Performance where your brand has access, plus Helium 10 and DataDive for keyword research, indexing checks and rank tracking.
How do you measure results?
We track keyword indexing, organic rank and share of voice on your priority keywords, and use SQP to see impressions, clicks and purchases for the searches that matter.
How do we get started?
Book a free strategy call. We review your account, show you what is holding it back, and give you three actionable next steps, whether you work with us or not.
Get a Tailored Amazon SEO Proposal
Tell us a little about your brand. Only your name and email are required, and there's no commitment.